Colonialism, Soap, and the Cleansing Metaphor
The first step towards lightening The White Man’s Burden is through teaching the virtues of cleanliness. Pears’ Soap is a potent factor in brightening the dark corners of the earth as civilization advances while amongst the cultured of all nations it holds the highest place — it is the ideal toilet soap.

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6. becoming-wave said: I wrote a paper about this a couple years ago! There’s a really interesting book called “Imperial Leather: Race, Gender and Sexuality in the Colonial Contest” by Anne McClintock…the part I read was really good.
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